The Core Philosophy That Defines Me and Our Firm

Embracing Challenges Wholeheartedly

July 26th marks a day that resonates deeply with my personal and professional philosophy: All or Nothing Day. This is a day about embracing challenges wholeheartedly, a trait that has fundamentally shaped the foundation and culture of The Button Law Firm. Each day, we strive to give 110% to everything we do, ensuring our clients always receive the utmost care and dedication. This approach isn’t just how we work; it’s who we are.

The Olympic Spirit in Our Work

It’s no coincidence that the Olympic ceremony is also this month! Just as those athletes give everything they have to their sport, we give our all to our clients and community. Our mission statement, “Doing more to keep you moving forward,” directly reflects our all-or-nothing approach. This ethos was the connecting value between Ashley and me, and it was how we knew we needed to create BLF.

The Origin of Our All-In Philosophy

I met Ashley at a legal seminar where I was a speaker, and she was an attendee. Her keen engagement and insightful presentation caught my attention immediately. After the workshop, I gave her some tough feedback — part of my all-in attitude. I pulled Ashley aside afterward and saw her writing down all my feedback. It was then that I recognized in her a similar commitment to giving her all. We talked for 45 minutes, and she clearly shared the same relentless drive. That moment laid the foundation of a professional relationship and a partnership driven by mutual respect and a shared vision.

Together, we built a team that embodies our foundational bond — a group of individuals who each bring an all-in approach in their unique ways. This common bond led us to our mission statement and remains a guiding principle for every team member.

In the early days, determining our unique strength and passion as a firm was pivotal. We needed to find a focus that resonated with our values and where work felt less like work and more like a calling. We were always drawn to complex and catastrophic injury cases and soon found our niche in daycare injury cases. This focus allowed us to go all in, dedicating our resources and experience to becoming leaders in this area. As Steve Jobs famously said, “Innovation is saying ‘no’ to 1,000 things.” For us, this meant homing in on what we could do best and saying no to distractions that could dilute our effectiveness.

The Mindset Behind Our All-In Approach

Our approach to being all-in is about more than just our legal strategy; it’s our mindset, both within our team and with our clients. Each week, we assess where our team’s mindset is and whether they need to be challenged, motivated, or supported. Similarly, understanding our clients’ mindsets, especially those who have experienced trauma, is crucial. Many of our clients want to ensure that what happened to their child doesn’t happen to another. By aligning our objectives with their needs and desires, we not only advocate for them legally but also support them emotionally and mentally.

At The Button Law Firm, being all-in means pulling the best out of each other, playing to each other’s strengths, and collaborating effectively. It’s about going for gold, not just as individuals but as a cohesive unit. True greatness comes from this collective effort — a lesson as relevant in the legal field as it is in the Olympics.

So, on this All or Nothing Day, as the world watches the Olympics’ opening ceremony, we, too, celebrate our commitment to excellence, our dedication to our clients, and our continuous pursuit of being the best, not just for ourselves but for everyone we serve.